The Great LEGO® Race VR Roller Coaster
Merlin Magic Making & Merlin Entertainments© • Amusement Parks & Attractions • January 2018
Brick fans, start your engines! The Great LEGO® Race VR Roller Coaster puts kids in the driver’s seat and guests in the center of an action-packed road rally where physics and aerodynamics’ laws loosely apply.
Prepare for a virtual reality-enhanced fast-paced time at The Great LEGO® Race VR Roller Coaster at LEGOLAND Florida Resort. The unbelievable attraction is the first global LEGO virtual reality (VR) roller coaster for ages six and up. Guests face, race, and gear up to beat the best of the best in LEGO’s world-dazzling environment—everything is LEGO bricks! Watch How A&ES Rolls…
So, buckle up to compete in the most fantastic race ever! Immerse yourself in a virtual, brick-built world racing LEGO cars to become the next champion! Can you beat the mischievous Minifigures competing? In addition to pioneering a kid-specific, VR roller coaster, The Great LEGO Race premieres the first-ever integration of the world-famous LEGO brand and Minifigure characters with VR technology.
Located in the theme park’s LEGO Technic area, The Great LEGO Race features VR headsets that, though not required to ride the attraction, make kids believe they are exploding through a world made entirely of LEGO bricks. Strap on a headset, then speed on the ground and fly through the air: It’s a unique wild and wacky race against a menagerie of LEGO characters piloting LEGO-built vehicles—a rocket-powered windsurfing rig, a canopied litter carried by mummies, and more. After crossing the finish line, celebrate at the Funnel Cake Factory that looks like a pit stop made from LEGO bricks. Instead of rotating tires changing oil, indulge in made-to-order funnel cakes with a wide range of toppings, including fresh fruit, powdered sugar, and soft-serve ice cream. YUM!
This unique all-LEGO brick attraction (soon in Malaysia and Deutschland resorts) is an A&ES design/build project with Merlin Entertainments and Merlin Magic Making. A&ES transformed the former “Project X” site into an exciting, high-octane world-dazzling experience. Visitors now sit in the driver seat of pumped-up Technic vehicles to cross the finish line before the best of the best. From wall phalanges to vehicle skeleton scaffolding, helix building to LEGO race car components, A&ES design/build services, and themed overlay-engineering expertly transformed an existing structure to a new, formidable visitor attraction.
A&ES professionals designed and built an elaborate, bold entry facade portal with a rounded, double helix “tunnel” structure. LEGO racers and race cars hang upside down on inside walls or curve on the outside. Queuing stations have button-triggered LED wall artwork resembling a pre-race bay with crew ready to prep and inform guests about the race’s natural interactive elements. From eye-level videos to a life-size LEGO Mustang race car photo op, A&ES juxtaposed audible, interactive 2-D/3-D elements on garage bay doors distinguished by Team colors. When bay doors open, racing characters and their voices are in command. Visual elements—bunting, floor cheques, chevron-style arches, signage—direct and engage participants to enter and begin building their racing car in the Build Boxes section. Guests race in wild, wacky, LEGO brick-built contraptions against famous LEGO Minifigure racers A&ES created. Meet
- Ms. Trendsetter with her cell phone and pet pup on her scooter fueled by espresso machines
- Team Pharaoh with his sarcophagus, scarab, ankh, royal cobra, and moaning mummies
- Surfer Girl on a rocket-powered surfboard with jet flares, clinking tools, and misfiring rockets
- Wizard in his castle car using potion fuel with magic stars and dragon wings
- Pirate Captain on his galleon vehicle with a skull and crossbones flag, an audible "boom" cannon, barrels, and a widow's perch.
- Research and analysis of the client's goals and requirements
- Assessment of preliminary space plans
- Provision of project management services including preparation of project budgets and schedules
- Preparation of construction documents, consisting of plans, details, and specifications
- Preparation of construction documents to adhere to regional building and fire codes
- Identify facility impacts between contractor and A&ES components
- The organization, coordination, and planning
- Pre-production and prototyping
- Thermoplastic fabrication
- Shop drawings (CAD)
- Water-jet metal shapes
- CNC machining
- Architectural millwork
- Specialty automotive paint prepping and finishing
- Fiberglass production (FRP)
- 3-Dimensional design and fabrication
- Complete design specification services
- In-house fabrication
- Turnkey installation
When it comes to innovation, A&ES never puts on the brakes. So, buckle up to ride on the creative side as A&ES builds life into your concepts.